Holcim UAE, formerly known as Lafarge Emirates Cement, is spearheading a transformative journey in the United Arab Emirates, focusing on sustainability, innovation, and strategic expansion. The recent rebranding aligns with Holcim Group’s global NextGen Growth 2030 strategy and the UAE’s Net Zero 2050 vision. Ali Said, CEO of Holcim UAE, emphasized that the rebranding is a platform to accelerate innovation, deepen partnerships, and advance sustainability in the construction industry. The company is the only fully integrated player in the market, managing the entire value chain from its quarry in Fujairah to job sites in Dubai, enabling significant carbon footprint reduction and the development of advanced low-carbon mixes. Holcim’s flagship products, EcoPlanet and ECOPact, reduce CO₂ emissions by at least 30%, with potential reductions of up to 70% depending on project specifications. The company is also pioneering thermal insulation concrete and exploring 3D concrete printing technology. Holcim’s commitment to sustainable construction is evident in landmark UAE projects such as Al Shera’a – DEWA Headquarters, Zuhha Island, and Etihad Rail. The company plans to expand into Abu Dhabi and Dubai South while enhancing its Fujairah plant to produce near-zero building materials. Holcim UAE is tackling emissions across all scopes, using alternative fuels, waste heat recovery systems, and partnering with Etihad Rail to reduce transport emissions. One of its most ambitious projects is a carbon capture and mineralization initiative with climate-tech firm 44.01, leveraging Fujairah’s ultramafic rock formations to permanently store CO₂. The pilot is underway, with plans to scale significantly by 2030. Holcim sees robust demand for sustainable materials as awareness grows among developers and consultants. The UAE’s visionary leadership and sustainability agenda align perfectly with Holcim’s global roadmap, positioning the company to shape a smarter, more circular, and more sustainable built environment.