A profound hearing health crisis is imposing massive economic costs across Africa while triggering groundbreaking technological innovation in hearing aid technology. According to World Health Organization data from the Eastern Mediterranean and African regions, approximately 78 million people currently live with hearing loss, with projections indicating this number could surge to 194 million by 2050.
The financial impact is particularly severe in Africa, where failure to address hearing disabilities is estimated to cost economies approximately $27.1 billion annually. The WHO African Region projects disabling hearing loss could affect up to 97 million people by mid-century if current trends continue. The crisis also affects over 2 million children aged 0-15 across regions who require rehabilitation for disabling hearing conditions.
In response to this growing global health challenge, Starkey Hearing Technologies has launched its revolutionary Omega AI platform across the Middle East and North Africa markets. The centerpiece of this technological advancement is DNN 360, hailed as the world’s first deep neural network-powered directionality system for hearing aids.
Brandon Sawalich, President and CEO of Starkey, emphasized the company’s commitment to innovation: “Since being the first to introduce AI technology in hearing aids, Starkey has continued to set the speed of innovation for the industry. Omega AI is an engineering feat only Starkey could accomplish, reflecting our unwavering commitment to creating advanced technology that connects people back to their lives.”
The new technology delivers substantial performance improvements, offering up to 28% enhanced speech intelligibility in challenging environments and an 8 dB signal-to-noise ratio improvement. Remarkably, it maintains these advancements while providing up to 51 hours of battery life and superior water resistance tested to last ten times longer than previous coatings.
Giscard Bechara, Regional Director for Starkey Middle East, noted the particular relevance for the region: “Across the Middle East and Africa, the need for hearing solutions that perform in real-world noise over long days is growing quickly. Omega AI is built for that reality.”
The platform introduces several industry-first features including LED indicator lights that confirm power and Bluetooth connectivity while functioning as a “find-my-hearing-aid” tool. Perhaps most innovatively, Omega AI incorporates TeleHear AI, which utilizes generative artificial intelligence to help patients resolve common hearing issues in real time with 93% predictive accuracy.
Additional health monitoring capabilities include Balance Builder and an automatic respiratory rate monitor through the My Starkey application, further positioning the technology at the intersection of hearing health and overall wellness management.