Fujian Province in China has become a hotspot for South Korean golfers, thanks to a combination of favorable policies, improved infrastructure, and strategic marketing efforts. The introduction of a visa-free policy for South Korean citizens in November 2024, coupled with the resumption of direct flights between the two countries, has significantly boosted inbound tourism, particularly to Fujian’s golf courses. The Trans Strait Golf Club in Fuzhou, for instance, welcomed approximately 6,000 South Korean golfers from December to April, capitalizing on the region’s milder winter climate compared to South Korea. This influx has not only offset the traditional winter lull but also bolstered the club’s income. The surge in visitors is further supported by China’s expanded transit policy, allowing foreigners to stay for up to 240 hours in key Fujian cities. Travel agencies have reported a 125% year-on-year increase in South Korean tourism bookings to China in the first half of 2025, with Fujian’s diverse attractions—ranging from its scenic coastline to historical landmarks—proving particularly appealing. The provincial government has also incentivized travel agencies to attract international visitors and invested in infrastructure upgrades. To cater to the growing number of South Korean golfers, local clubs have adapted their services, offering Korean cuisine, signage, and language support. The Wuyi Mountain scenic area, known for its unique golfing experience amidst stunning landscapes, is also preparing to attract more visitors following the introduction of a direct flight route to Seoul. As the winter season approaches, Fujian is poised to surpass last year’s record in hosting South Korean golfers, further cementing its status as a premier golfing destination.