Fragrance World has unveiled its latest innovation, ‘Street Origins,’ a groundbreaking fragrance collection that redefines modern perfumery. Inspired by the vibrancy of urban culture and the essence of individuality, the collection blends artistry, authenticity, and innovation to create a new standard in contemporary fragrance design. Developed under the leadership of Safeer Moidu, Joint CEO of Fragrance World, Street Origins introduces a range of long-lasting, gender-neutral scents that emphasize originality, performance, and accessibility. The collection aims to challenge a market often saturated with imitations, offering a fresh perspective on authenticity. Street Origins draws inspiration from the dynamic energy of global cities, translating the rhythm of urban life into bold colors, graphic artwork, and collectible bottle designs. The collection is divided into two tiers: the ‘Origins Range,’ featuring 26 everyday scents inspired by city moods, and the ‘Icon Range,’ comprising 14 limited-edition releases with statement finishes and exclusive sleeves. Safeer Moidu describes the collection as a ‘creative rebellion,’ a return to originality in an industry that has grown complacent with imitation. Beyond its olfactory appeal, Street Origins serves as a creative platform, fostering collaborations across art, music, and design. Through its innovation arm, French Avenue, Fragrance World has partnered with renowned international perfumers, including Jordi Fernández, Shinichiro Oba, Pascal Gaurin, and Jean-Christophe Hérault. The launch of Street Origins further solidifies Fragrance World’s influence in shaping the narrative of Middle Eastern perfumery, characterized by artistry, experimentation, and storytelling. The collection is now available for purchase at www.shopfragranceworld.com.
Fragrance World unveils Street Origins, a new collection redefining modern perfumery
