Soueast UAE, a leading Chinese automotive brand celebrated for its innovation, safety, and modern design, has unveiled its third showroom in Abu Dhabi, marking a significant milestone in its regional expansion under Elite Group Holding. The new 520-square-metre facility, which opened on September 15, 2025, showcases the brand’s full range of vehicles, including the S06, S06 DM (PHEV), S07, and S09. The showroom also features customer-centric amenities such as a café, a kids’ play area, an accessories zone, and dedicated parking. As part of the launch celebrations, Soueast UAE offered a preview of its upcoming plug-in hybrid SUV, the Soueast S08DM, set for an official release in early 2026. This seven-seater PHEV SUV boasts dual-mode technology, delivering 355 horsepower and 530NM torque. To commemorate the opening, Soueast UAE is rolling out exclusive offers and giveaways across its models, emphasizing its commitment to accessibility and value. Since its UAE debut in early 2025 under Elite Group Holding, Soueast UAE has gained momentum with its “Ease Your Life” philosophy, blending practicality, advanced technology, and modern design. The Abu Dhabi showroom serves as both a retail hub and a strategic base to expand its customer-centric approach. With plans for additional showrooms across other emirates, Soueast UAE’s growth underscores Elite Group’s dedication to reshaping the regional automotive landscape. Elie Nehme, Senior General Manager of Soueast UAE, highlighted the strategic significance of the Abu Dhabi expansion, stating, ‘This showroom reinforces our commitment to customer experience, innovation, and sustainability.’ Soueast UAE’s expansion aligns with the UAE’s broader goals of fostering innovation, environmental responsibility, and mobility transformation. With plug-in hybrid models already available and new launches planned for 2026, the brand continues to lead in delivering smart, sustainable, and accessible automotive solutions.