In a bold departure from convention, the BBC has selected experimental electronic artist Look Mum No Computer as the United Kingdom’s representative for the 2025 Eurovision Song Contest in Vienna. The musician, whose real name is Sam Battle, brings an unconventional profile to the competition as both a solo performer and inventor of eccentric musical machinery.
Battle first emerged in the music industry as frontman of indie rock band Zibra in 2014, achieving recognition through their Glastonbury performance for BBC Introducing the following year. His subsequent transformation into Look Mum No Computer represents a significant artistic evolution toward electronic experimentation and technological innovation.
Expressing both excitement and reverence for the opportunity, Battle stated: ‘I find it completely bonkers to be jumping on this wonderful and wild journey. As a lifelong Eurovision enthusiast, I deeply appreciate the magical joy it delivers to millions annually. The honor of joining that legacy while representing the UK is something I approach with utmost seriousness.’
While the competition entry remains officially unrevealed, BBC Radio 2 DJ Scott Mills provided intriguing insights after previewing the track. Acknowledging the UK’s frequent criticism for playing it safe at Eurovision, Mills revealed: ‘We’re going to try something fundamentally different this year. Why not?’
Mills described the song as an unprecedented fusion of musical influences, combining elements of Basshunter’s ‘Now You’re Gone,’ Blur’s ‘Parklife,’ Pet Shop Boys’ ‘West End Girls,’ and The Human League’s signature synths. The mix reportedly incorporates unexpected touches including Ukrainian icon Verka Serduchka’s theatricality and even hints of Sex Pistols’ punk energy.
This selection marks a strategic shift for the UK’s Eurovision approach, potentially signaling a new era of artistic risk-taking at the competition. The entry promises to be what Mills characterizes as ‘a big anthem to take on Eurovision’ that could resonate powerfully with international audiences.