Dubai’s premier real estate developer Damac Properties has strategically expanded its global sponsorship portfolio through a landmark multi-year partnership with Oracle Red Bull Racing, the championship-winning Formula 1 team. This collaboration represents Damac’s latest move in its calculated globalization initiative following its recent high-profile sponsorship agreement with Chelsea Football Club in April 2025.
The comprehensive partnership will feature Damac’s branding prominently displayed on the RB22 car’s halo protection system and side pods, while also appearing on team principal and driver equipment including race suits, helmets, and official team kits. This positioning ensures maximum visibility during Grand Prix events across the global F1 calendar.
Amira Sajwani, Managing Director of Sales and Development at Damac Properties, emphasized the strategic nature of these partnerships: “Our approach has consistently focused on building strong brands through authentic, meaningful collaborations. We’ve established relationships with global leaders across fashion, hospitality, and football. Our alliance with Oracle Red Bull Racing, one of Formula 1’s most successful teams, represents another milestone in this journey.”
Ali Sajwani, Managing Director of Operations, Finance, and Hospitality, highlighted the personal and strategic significance: “Formula 1 has long been a personal passion, and I fully appreciate the sport’s massive global influence. We deliberately pursue distinctive partnerships that align with our ambition to be market trendsetters rather than followers.”
Laurent Mekies, CEO and Team Principal of Oracle Red Bull Racing, noted the mutual benefits: “This partnership creates significant opportunities for enhanced global engagement and meaningful impact for both organizations beyond the racetrack.”
The announcement continues Damac’s pattern of prestigious collaborations, having previously partnered with luxury fashion house Roberto Cavalli and entertainment giant Paramount. The developer’s sponsorship strategy has increasingly focused on global sports properties, as evidenced by last year’s agreement between Samana Developers and UAE’s historic Al Nasr Sports Club.
This strategic move occurs as Dubai-based property developers increasingly expand their international footprint through both global project developments and high-visibility sponsorship arrangements, signaling the region’s growing influence in international business and sports marketing.