Dubai’s retail landscape is set for a spectacular transformation as the annual 3 Day Super Sale expands into a five-day shopping extravaganza from November 28 to December 2. This strategic extension coincides with the UAE’s 54th National Day celebrations, creating an unprecedented opportunity for consumers to access massive discounts across the city’s retail ecosystem.
The Dubai Festivals and Retail Establishment (DFRE) has orchestrated this citywide event featuring remarkable price reductions of up to 90% at over 2,000 retail outlets representing more than 500 brands. The extended shopping period aligns perfectly with the four-day national holiday period, providing residents and visitors ample time to explore the extensive offerings.
The commercial festivities commence with a groundbreaking 24-Hour Sale at Dubai Festival City Mall on November 28, launching at 10am with live performances, laser displays, and exclusive flash deals. The inaugural event includes special incentives for early shoppers: the first 500 attendees will receive premium Kiehl’s goodie bags, while customers spending Dh300 or more become eligible for a raffle draw to win a Toyota Urban Cruiser vehicle.
Retail participants span multiple categories including fashion, beauty, electronics, homeware, and accessories. Prominent international and local brands such as Michael Kors, Ted Baker, US Polo Association, Virgin Megastore, Pottery Barn, Sephora, and Damas Jewelry are among those offering substantial discounts throughout the extended sale period.
This retail expansion arrives during optimal conditions for consumer engagement, as UAE residents enjoy an extended break from November 29 to December 2 for National Day observances. Retail analysts anticipate record-breaking foot traffic and sales volume as shoppers capitalize on one of Dubai’s most significant discount periods of the year.