DUBAI – Chinese technology giant Xiaomi has significantly strengthened its Middle Eastern retail strategy with the inauguration of an advanced interactive store at Al Ghurair Centre, Dubai on January 10, 2026. The launch represents a strategic expansion in the United Arab Emirates market, featuring cutting-edge consumer engagement methodologies and comprehensive after-sales support infrastructure.
The grand opening ceremony witnessed the presence of Xiaomi’s senior leadership, including Mr. Xuezhong Zeng, Senior Vice President and President of International Business Department, alongside executives Tommy Yang, Huanying Hu, Quanxin Wang, and Ms. Xinran Zhao. The store introduces an innovative retail concept where customers can physically interact with Xiaomi’s latest technological innovations through hands-on product testing stations and feature discovery zones.
Central to the new retail space is the prominent display of Xiaomi’s recently launched REDMI Note 15 Series, featuring the premium REDMI Note 15 Pro+ 5G and REDMI Note 15 Pro 5G models. The establishment additionally showcases an extensive array of smart devices operating within Xiaomi’s interconnected ecosystem, providing consumers with a holistic brand experience.
Complementing the retail operations, Xiaomi has established a dedicated Service Center within the premises staffed by certified technicians utilizing advanced diagnostic equipment. This facility offers transparent pricing structures, genuine replacement components, repair warranties, and stringent data privacy protocols for device maintenance, replacements, and refund services.
The inaugural event generated substantial consumer enthusiasm, with attendees receiving exclusive promotional discounts and complimentary Xiaomi products. This retail development underscores Xiaomi’s commitment to enhancing direct consumer engagement in key international markets while establishing robust operational support systems.