Dubai has significantly strengthened its position as the world’s premier destination for branded luxury residences, according to the latest analysis from property consultancy Savills. The emirate’s remarkable expansion in this exclusive real estate sector demonstrates its growing appeal among international high-net-worth investors seeking both luxury living and strategic financial opportunities.
By the conclusion of 2025, Dubai recorded 64 completed branded residential projects with an additional 87 developments actively progressing through the pipeline. This substantial growth contributed to the global portfolio of branded schemes reaching approximately 910 properties worldwide, representing a robust 19 percent year-on-year increase. The past year alone witnessed more than 220 new projects entering development phases across global markets.
The Middle East and North Africa region has emerged as the fastest-growing market for branded residences globally, achieving an extraordinary 187 percent expansion over the past five years. This remarkable growth trajectory has been primarily driven by ambitious development initiatives throughout Dubai and the broader Gulf Cooperation Council countries.
In the global hierarchy of branded residential markets, Dubai maintains its leadership position, followed distantly by South Florida with 48 completed projects and 55 in development. New York secured third position with 32 operational schemes and four additional projects underway. Other notable markets include Miami, São Paulo, London, Cairo, Istanbul, Bangkok, Fort Lauderdale, Phuket, and Mexico City.
Andrew Cummings, Head of Residential Agency at Savills Middle East, emphasized Dubai’s unique advantages: “The city’s continued appeal as a global lifestyle and investment destination places it firmly at the center of branded residential growth. International buyers are consistently drawn by Dubai’s exceptional connectivity, capital security, and diverse luxury product offerings.”
The report highlights several key factors driving Dubai’s dominance, including its favorable tax environment, political stability, and sophisticated infrastructure supporting private aviation and international connectivity. Emerging destinations within the UAE, particularly Ras Al Khaimah and Abu Dhabi, are gaining significant momentum as developers seek to diversify beyond core urban markets.
Industry projections indicate continued exponential growth, with real estate expert Valentina Rusu forecasting an 80 percent increase in Dubai’s branded residences portfolio, potentially reaching 250 projects by 2030. Recent major developments include Binghatti’s multi-billion dollar Mercedes-Benz Places complex and new JW Marriott Residences, adding thousands of luxury units to the market.
The evolution of branded residences represents more than mere luxury accommodation—these developments offer comprehensive lifestyle investments where purchasers acquire not just properties but curated living experiences backed by globally recognized hospitality and luxury brands.