Dubai Duty Free has commenced 2026 with unprecedented commercial success, achieving a historic January sales record of Dh858.21 million. This remarkable figure represents an 18.53% surge compared to the same period last year, establishing the strongest January performance in the company’s history and positioning it as the third-highest sales month overall, trailing only December 2025 (Dh922.77 million) and November 2025 (Dh876.56 million).
The retail phenomenon demonstrated particularly impressive performance on January 31st, which recorded the month’s peak daily revenue of Dh35.6 million. Notably, sales growth significantly outpaced passenger traffic increases at Dubai International Airport by an estimated 13.5%, indicating substantially higher per-passenger spending patterns.
Category performance analysis reveals extraordinary growth across multiple sectors. Gold emerged as the standout performer with a 45.74% increase generating Dh104 million in revenue. Fashion merchandise followed closely with a 36.68% surge contributing nearly Dh82 million, while electronics experienced parallel growth of 36.61% amounting to Dh65 million. Precious jewellery demonstrated the most dramatic percentage growth at 69.51% with sales reaching Dh28 million.
Additional strong performers included perfumes (13.61% growth to Dh147 million), confectionery (15.35% increase to Dh80.69 million), cosmetics (7.67% rise to Dh40 million), watches (30.94% climb to Dh33 million), and delicatessen (8.36% growth to Dh27.77 million). Dubai Chocolates particularly shined with sales doubling to Dh36 million from 83 tonnes sold, compared to Dh24 million from 42 tonnes during January 2025.
Regional market analysis revealed Europe and Russia leading geographical growth with increases of 35% and 36% respectively. Africa followed with robust 29% growth, while the Americas registered 22.5% expansion. The Indian subcontinent, Far East, and Middle East markets posted gains of 11%, 10.5%, and 5.3% respectively.
Managing Director Ramesh Cidambi commented: ‘We are extremely pleased to begin 2026 with our strongest January performance ever, following a record-breaking 2025. The significant outperformance relative to passenger growth demonstrates higher spend per passenger, strong demand across key categories, and expansion across all major geographical regions.’
The exceptional start to 2026, characterized by record sales, diversified category growth, and increased passenger expenditure, establishes a profoundly positive trajectory for Dubai Duty Free’s annual performance.