Chinese Ambassador to Japan Wu Jianghao emphasized the critical role of media in enhancing mutual understanding and advancing bilateral relations during a China-Japan media salon hosted by the Chinese embassy in Tokyo on June 12. The event brought together media professionals and diplomats who advocated for objective, balanced, and fair reporting to foster deeper connections between the two nations. Ambassador Wu highlighted the media’s function as a bridge, urging thoughtful voices in both countries to contribute positively to the healthy and stable development of China-Japan relations. He also called for the effective use of social media to amplify these efforts. The high-level consultation mechanism on people-to-people and cultural exchanges between China and Japan, relaunched at the end of last year, aims to strengthen media and think tank cooperation to improve public opinion environments. Takeshi Hisanaga, an editorial writer at The Nishinippon Shimbun, expressed concern over the diminishing sense of closeness among Japanese citizens toward China, underscoring the need for improved media engagement.