A new generation of Chinese authors and illustrators is revolutionizing children’s literature with culturally authentic narratives that are capturing international attention. Among these emerging talents is 28-year-old Hu Yifan, whose minimalist picture book series ‘Breathe In, Breathe Out’ has achieved remarkable success both domestically and abroad.
The three-volume work features sparse text paired with evocative illustrations that guide readers through breathing exercises—showing activities like blowing out candles or watching fireworks that naturally encourage inhalation and exhalation. Originally published in June 2023 as children’s literature, the series has unexpectedly resonated with adult audiences, demonstrating the universal appeal of its thoughtful design.
Hu’s work has garnered prestigious accolades including the Best Picture Book honor at the 35th Chen Bochui International Children’s Literature Award and recognition in The Beauty of Books in China design competition. International recognition followed with selection for the dPICTUS 100 Outstanding Picture Books 2023 & 2024 list. The global expansion continues with a Portuguese edition already released in Brazil and English and French versions forthcoming.
Industry veteran Solene (Fengbei) Xie, with over 18 years in children’s publishing, observes that Chinese creators are producing exceptional original content that deserves broader global exposure. Having left a national publishing house to establish her own agency in Shanghai, Xie launched the Pictures and Words from the East project in 2021 to promote Chinese children’s literature internationally.
‘We have so many excellent original works in China, but they don’t get many opportunities to reach a wider audience globally,’ Xie noted. She now manages rights for numerous local titles, including Hu’s acclaimed series, leveraging her industry expertise and connections to bridge cultural divides through literature.
This movement represents a significant shift in children’s publishing, where Chinese creators are developing distinctive visual and narrative styles that both reflect cultural heritage and appeal to universal human experiences. The success of these works signals growing international appreciation for Chinese creative voices in children’s literature.