The 138th China Import and Export Fair, widely recognized as the Canton Fair, wrapped up on November 4, 2025, underscoring China’s robust foreign trade capabilities amidst global economic uncertainties. This year’s event attracted an unprecedented 310,000 international buyers from 223 countries and regions, reflecting a 7.5% surge compared to the previous session. Notably, 69% of attendees hailed from nations engaged in the Belt and Road Initiative, with significant representation from the European Union, the Middle East, the United States, and Brazil. On-site export transactions reached $25.65 billion, showcasing steady growth in traditional markets. Exhibitors displayed 4.6 million products, with over 23% featuring innovative, eco-friendly designs or independent intellectual property rights. Highlights included AI-driven devices, zero-plastic home goods, and bio-based materials. The fair also introduced 632 new products, reinforcing its reputation as a global innovation hub. Digital advancements streamlined the experience, with QR code credentials cutting registration time to 30 seconds and AI-assisted image review achieving over 80% accuracy. Indoor navigation services were utilized 477,000 times. Supportive policies, such as a 50% fee reduction for exhibitors and full waivers for rural revitalization zones, were maintained. The next Canton Fair is set to take place from April 15 to May 5, 2026, in Guangzhou, Guangdong Province.