Harbin has made a profound impression on Belgian diplomatic officials, with Didier Denayer, Economic and Commercial Counsellor at the Belgian Embassy in China, characterizing the Chinese city as possessing a unique duality of being “calm yet powerful.” This endorsement comes as Belgium prepares to significantly expand its participation in the upcoming Harbin Beer Festival following its role as guest country at last year’s event.
The Belgian diplomat’s perspective offers international recognition of Harbin’s distinctive urban character, which combines historical tranquility with emerging economic influence. The city’s ability to blend traditional charm with modern development appears to have created a lasting impact on European representatives experiencing Northeastern China’s cultural and commercial landscape.
Belgium’s decision to enhance its involvement in the 2026 Harbin Beer Festival signals growing bilateral cultural and economic exchanges between China and European nations. The expanded presence will likely feature increased Belgian beer varieties, cultural exhibitions, and business networking opportunities, building upon the foundation established during their previous participation.
This development occurs within the broader context of strengthening China-Europe relations, with cultural diplomacy serving as a bridge for deeper economic cooperation. The beer festival, beyond its recreational aspects, functions as an important platform for international business dialogue and cultural understanding between Chinese and European entities.