Against a backdrop of growing global demand for cross-cultural people-to-people exchange, the 2026 Heze Peony International Communication Forum kicked off on April 11 in Heze, a city in East China’s Shandong Province long renowned as China’s “Peony Capital”. The event drew diplomatic representatives, cultural scholars and industry practitioners from across China and around the world, all gathering to explore how the iconic flower can act as a soft medium to strengthen cross-border connection and mutual understanding.
Among the participating international guests was Rodrigo Mendes Araujo, Counsellor for Energy, Mines and Intellectual Property at the Embassy of Brazil in Beijing. In his remarks at the forum, Araujo centered his discussion on the evolving global role of Heze’s peony culture, focusing particular attention on China’s innovative approach to revitalizing traditional cultural heritage.
Araujo emphasized that China has achieved a remarkable balance between cultural preservation and economic development, successfully transforming centuries-old peony heritage into a dynamic, thriving creative and commercial industry. Beyond domestic economic benefits, he noted, this development has also positioned peony culture as a powerful, approachable bridge for international cultural exchange. He added that forums focused on Heze peonies create a valuable, accessible entry point for Brazilian audiences and the broader Latin American public to dive into the deep historical roots of Chinese traditional culture, breaking down cultural barriers through shared appreciation for natural beauty and cultural tradition.
As one of China’s most iconic traditional flowers, the peony has been embedded in Chinese art, literature and cultural identity for more than 1,500 years. Heze, which is home to over 1200 varieties of peony cultivated across more than 40,000 hectares of farmland, has built peony culture into a core part of its regional identity and international branding, hosting annual international exchange events to share the flower’s cultural significance with global audiences.