JEDDAH, SAUDI ARABIA – The 2025 Red Sea International Film Festival became the stage for a significant expansion of Asian creative partnerships with the inaugural Asia Content Business Summit held in Jeddah on December 7. The event marked two major milestones: Saudi Arabia’s official accession to the summit and the debut appearance of an official China Pavilion at the festival, which runs from December 4-13.
The conference, themed ‘Asian Collaboration in Content Production and Distribution,’ assembled industry pioneers and experts from across the continent including China, Malaysia, Indonesia, and the Philippines. This gathering represented a strategic advancement in cross-regional dialogue within Asia’s rapidly evolving content industry.
In a move signaling deeper regional integration, Abdullah Al-Muhaisen, Saudi Arabia’s inaugural film director and former royal court advisor, was appointed as senior advisor to the summit. His appointment is designed to catalyze strategic cooperation between Saudi Arabia and other Asian nations in content development and exchange.
Al-Muhaisen, serving as keynote speaker, articulated the transformative power of content in cultural preservation and exchange. He emphasized that collaborative content production and distribution serves not merely as an industrial development strategy but as a crucial bridge for fostering mutual understanding between civilizations.
Fred Wang, summit chairman and secretary-general of both the Asian Film Awards Academy and Hong Kong International Film Festival Society, outlined the academy’s initiatives to strengthen Asian content collaboration. He highlighted the ‘Film Camp’ program specifically designed to nurture emerging Asian filmmakers and establish a sustainable talent pipeline for the industry.
Adding an educational dimension to the dialogue, Haifa Reda Jamal Al Layl, president of Jeddah’s Effat University – which established Saudi Arabia’s first film school – detailed the institution’s commitment to developing local creative talent while emphasizing the necessity of international educational partnerships.
The Asia Content Business Summit functions as an annual high-level platform focused on content creation, distribution, investment, and technological integration across the Asia-Pacific region, aiming to drive synergistic progress throughout the Asian content ecosystem.