Ben Cohen, co-founder of Ben & Jerry’s, disclosed on Tuesday that the ice cream brand’s parent company, Unilever/Magnum, prevented the creation of a watermelon-flavored ice cream intended to advocate for peace in Palestine. Cohen, 74, shared this revelation in an Instagram post, expressing frustration over the decision. He explained that the proposed flavor aimed to promote justice and dignity for Palestinians, but Unilever/Magnum intervened, much like when the company blocked Ben & Jerry’s earlier decision to cease sales in Israeli-occupied territories.
Ben & Jerry’s co-founder creating watermelon-flavoured ice cream to support Palestine
