In a significant development for the Middle Eastern fintech sector, UAE-based corporate card and spend-management platform Alaan has unveiled SuperPay, a groundbreaking solution designed to transform international supplier payments. This innovative product addresses critical pain points in the cross-border B2B payments landscape, where businesses currently grapple with opaque pricing structures, hidden FX markups, and cumbersome manual processes.
The UAE’s international B2B payment ecosystem processes over $500 billion annually, yet only approximately 5% of these transactions utilize modern corporate card infrastructure. The overwhelming majority rely on legacy systems characterized by limited transparency and sluggish processing times. SuperPay emerges as a comprehensive response to these challenges, integrating card payments, invoice automation, approval workflows, accounting synchronization, and international transfers into a unified operational framework.
Since its establishment in 2022, Alaan has rapidly ascended as a regional leader in B2B payment solutions, securing $48 million in Series A funding from prominent investors including Peak XV Partners (formerly Sequoia India) and Y-Combinator. The platform currently serves more than 3,000 finance teams across notable organizations such as G42, Careem, McDonald’s, and Al Barari.
SuperPay’s architecture rests on two foundational pillars: automated accounts payable processing and enhanced payment execution. The AP automation module employs artificial intelligence to extract critical invoice details, automatically route documents through customized approval protocols, and synchronize with accounting systems prior to payment initiation. The payment component delivers transparent pricing structures, competitive foreign exchange rates, elimination of transfer fees, and real-time transaction visibility for international supplier payments.
Parthi Duraisamy, Co-founder and CEO of Alaan, emphasized the transformative potential of the new solution: ‘Our direct experience revealed the substantial friction finance teams encounter when processing international supplier payments. SuperPay represents our commitment to delivering a modern, predictable experience for cross-border transactions.’
During the initial beta phase, Alaan is offering selected UAE businesses exclusive access to zero transfer fees and preferential pricing arrangements, marking a strategic expansion toward becoming a comprehensive finance-operations platform for the Middle Eastern market.