DUBAI – Celebrating a quarter-century of defining Lebanese culinary excellence in the UAE, Al Safadi has formally established Al Safadi Hospitality as a unified corporate umbrella to oversee its expanding portfolio. This strategic restructuring preserves the original ownership and leadership while creating an integrated framework for future growth, new brand development, and sustained quality across all operations.
The journey began in 2000 with a single family-operated restaurant that evolved into one of the nation’s most recognized Lebanese dining destinations. Known for its unwavering consistency and traditional recipes—including an unchanging family Muhammara formula and annual service of approximately 57 tonnes of hummus—the brand has become embedded in UAE daily life. Its multicultural team of over 18 nationalities, including staff with nearly three decades of service, remains central to the group’s identity.
Al Safadi Hospitality now encompasses the flagship restaurant brand, recently launched concepts Oventine and Table 25 catering, Al Safadi Food Production, and all future ventures. The consolidation enables strengthened quality control, operational excellence, and strategic planning while maintaining the brand’s heritage and people-focused culture.
A cornerstone of this expansion is the new 5,000-square-meter Central Production Unit in Dubai Production City. This state-of-the-art facility features advanced European kitchen technology and hygienic preparation areas, capable of producing 45,000 meals daily to support existing restaurants, catering services, and upcoming retail lines. Currently pursuing HACCP and FSSC certifications, the facility incorporates sustainable technologies including Demand Control Ventilation and Empower District Cooling integration.
The group’s expansion pipeline includes retail launches of sauces, spices, and ready-to-cook items between 2026-2027, alongside new restaurant openings across Dubai, Sharjah, and Abu Dhabi. Oventine, the oven-led quick service concept inspired by Levantine flavors, will expand across Dubai through 2026, while Table 25 continues evolving as a premium catering brand offering international cuisine and custom menus.
The anniversary was commemorated with a private gathering at the new production facility, featuring virtual tours, documentary presentations, and a performance by Guy Manoukian. CEO Fadi Al Safadi emphasized that the milestone recognizes the collective achievement of staff and patrons alike, stating: ‘We are building for the next 25 years, expanding with care while staying true to who we are.’