AI transformation UAE: Trust, safety, and sovereignty in technology

The UAE is charting a unique path in the global AI landscape, emphasizing trust, safety, and sovereign control over technology. At GITEX 2025, held at the Dubai World Trade Centre, the focus shifted from theoretical discussions to tangible systems already in motion. The nation has emerged as a hub for responsible innovation, blending ambition with accountability through clear governance and collaborative efforts. This approach is shaping a future where AI-driven progress prioritizes human welfare and data sovereignty. Tareq Masoud, Country Manager UAE at Snowflake, highlighted the transition from AI adoption to practical implementation, with organizations seeking unified platforms that ensure governance, performance, and interoperability. The demand for locally compliant systems has surged, reflecting a regional emphasis on data security and privacy. Snowflake has expanded its regional presence, partnering with Microsoft Azure, Google Cloud, and AWS to offer enterprises compliant and secure solutions. Similarly, Salesforce showcased its Agentforce 360 platform, enabling businesses to deploy AI agents across various functions while maintaining data security. Mohammed Alkhotani, Salesforce’s Senior Vice President for the Middle East, emphasized the region’s role in shaping global AI conversations, moving from exploration to real-world deployment. Both executives underscored the importance of collaboration, with GITEX serving as a catalyst for public-private partnerships. The UAE’s National AI Strategy 2031 and Saudi Vision 2030 further highlight governance and partnership as cornerstones of innovation. Snowflake’s Cortex AISQL and OpenFlow platforms drew significant interest for their ability to integrate generative AI and unify data sources, addressing regional challenges like data fragmentation. Alkhotani envisions the rise of agentic cities, where AI enhances public services and sustainable growth. The UAE’s focus on secure infrastructure and ethical AI deployment positions it as a leader in the global AI economy, with AI expected to contribute $150 billion to the region’s GDP by 2030. The nation’s commitment to responsible innovation, combining smarter systems, safer practices, and sovereign control, is defining its technological identity and setting a benchmark for intelligent transformation worldwide.