AFM Holding Group, a diversified conglomerate with roots in IT solutions since 2000, is steering its next growth phase with a focus on technology-driven innovation and sustainable expansion. Founder and Chairman Maqsood Mohommad emphasized that technology is the core of AFM’s operations, stating, “Innovation isn’t a department—it’s part of our DNA.” The group has evolved into sectors such as intelligent transportation systems, renewable energy, real estate, and retail, leveraging advanced technologies like AI, automation, blockchain, and clean energy solutions. Mohommad highlighted the importance of investing in people, fostering teams that think creatively and challenge norms to keep AFM agile and future-ready. The year 2025 has been pivotal for AFM, marked by the expansion of its real estate portfolio, scaling of renewable energy ventures under its Geo Power brand, and entry into the retail space with new brands Miruna and Funky Souq. These initiatives are part of the unified strategy branded as One AFM. One Vision. One Plan. The renewable energy arm is accelerating projects aligned with the UAE’s clean energy goals, reinforcing AFM’s commitment to environmental responsibility. Looking ahead, AFM aims to deepen its real estate footprint, accelerate renewable energy investments, and scale digital and retail ventures, creating a connected ecosystem powered by technology. Talent development remains a priority, with investments in leadership that embodies integrity, innovation, and long-term thinking. Mohommad advised aspiring entrepreneurs to start with passion, embrace technology early, and build strong teams, emphasizing that diversification should align with shared values and long-term goals.