As the United Arab Emirates marks its 54th National Day, UK-based automotive components manufacturer BorgRollsWarner reflects on two decades of strategic growth aligned with the nation’s remarkable economic transformation. The company’s journey from modest beginnings to multinational presence exemplifies the successful business environment fostered by UAE leadership.
The UAE has demonstrated extraordinary economic resilience and diversification, with its real GDP reaching AED 1.77 trillion ($481 billion) in 2024 while maintaining steady 4% growth. Most significantly, non-oil sectors now contribute over 75% of total GDP, underscoring the nation’s strategic shift beyond hydrocarbon dependence.
BorgRollsWarner established its UAE presence in 2008, selecting the Emirates as its first major market outside the United Kingdom. The company’s expansion trajectory mirrors the country’s economic development, growing from premium truck and trailer components to a comprehensive aftermarket provider offering brake systems, suspension components, filtration, rubber parts, and cooling solutions.
Despite global supply chain disruptions in 2020, the company fortified its logistics operations and expanded into African and Central Asian markets by 2022. Recent milestones include the 2025 opening of a flagship showroom in Dubai’s Deira district and the launch of proprietary brands RITZ and emBRWace.
The company now operates through multiple regional entities including Redington International Auto Spare Parts Trading LLC, BorgRollsWarner Middle East LLC, BorgRollsWarner Middle East FZE, and John Rhee Automotive WLL in Bahrain, serving 36 countries across multiple continents.
CEO Nazeer Veliyil attributes the company’s success to the UAE’s visionary leadership, world-class infrastructure, and openness to global talent, which collectively create an ecosystem where ambition transforms into tangible achievement. The partnership between corporation and nation represents a model of international business development built on trust, shared purpose, and mutual growth.