One of Australia’s most iconic and visually recognizable hospitality venues has hit the market for the second time in less than 12 months, this time with a dramatically reduced asking price that signals a shift in the property’s sales strategy.
Nestled in Table Top, a small community just outside the regional city of Albury in New South Wales, the Ettamogah Pub stands out as one of the country’s most unusual and beloved tourist landmarks. Its one-of-a-kind cartoon-inspired design has drawn generations of visitors: the venue features deliberately uneven, wonky walls, a curved bull-nosed veranda, and a fully restored 1927 Chevrolet vintage truck permanently mounted atop its bright red roof – features that have turned it into a must-stop destination for road-trippers and cartoon fans across the nation.
The story of the pub stretches back more than six decades. The original Ettamogah Pub cartoon concept was created by Ken Maynard, a former police officer turned cartoonist. The gag comic ran for nearly 50 years, featuring regularly in the weekly Australasian Post from the 1960s until the publication ceased operations in 2002, after making its first debut in 1959. When the pub was constructed in 1987 as a purpose-built tourist attraction, developers brought Maynard’s whimsical drawings to life, integrating all the iconic cartoon details into the venue’s architecture to match his vision of a quirky, outback-style community pub.
The property first went up for sale in late 2025 with an ambitious $50 million price tag that included all intellectual property and global branding rights for the Ettamogah Pub concept. That offering failed to attract a buyer willing to meet the asking price, leading the current owner to restructure the sale. Now, the freehold going concern of the venue is back on the market with an asking price of just $7.5 million, a figure that reflects the narrower scope of the current listing.
“The owner is focusing on selling the hotel and he’s probably seeking interest of seven and a half-million dollars,” Leon Alaban, the listing agent from global real estate services firm Savills, told Commercial Real Estate in an interview.
The 4.81-hectare freehold site included in the current listing covers more than just the original public bar. The property also features a separate dedicated dining bar, multiple vacant retail shop spaces, and a large recreational oval, giving new owners room to expand or redevelop the venue to meet modern tourist demand.