In the buzz of World Cup excitement that swept across Mexico City, one unlikely celebrity has risen to capture the hearts of thousands of soccer fans, turning an ordinary pet duck into the nation’s most talked-about unofficial ambassador. That star is Merlin, a domestic duck whose casual daily waddles through the busy streets of the capital, decked out in a tiny, perfectly fitted jersey emblazoned with the Mexican national team’s colors and crest, have sparked a viral social media frenzy that drew massive crowds of adoring fans eager to catch a glimpse of the feathered icon.
BBC correspondent Will Grant was on the ground amid the throngs of supporters that flocked to meet Merlin, documenting the chaos and joy that surrounded the duck’s sudden rise to fame. What started as a simple, charming quirk from Merlin’s owner—dressing the pet up to support the team during the tournament—quickly exploded beyond the small neighborhood where Merlin lives, as clips and photos of the duck strolling past sidewalk cafes, city parks, and busy intersections spread like wildfire across TikTok, Instagram, and Twitter.
Unlike many manufactured viral sensations, Merlin’s appeal comes from his effortless, unscripted charm. Fans have latched onto the duck as a lighthearted, unifying symbol of national pride amid the high-stakes tension of international soccer, turning casual meet-and-greets into impromptu street celebrations. What began as a pet owner’s bit of fun has now cemented Merlin’s place as a beloved unofficial World Cup ambassador, a reminder that the most memorable moments of major sporting events often come from the most unexpected places.