Pro-Israel PR firm promoting Iranian opposition group

A confidential email obtained by Middle East Eye has uncovered significant connections between an Iranian opposition coalition and pro-Israel public relations operatives with ties to the American Israel Public Affairs Committee (AIPAC). The Iran Freedom Congress (IFC), presenting itself as an independent initiative organizing Iranian civil and political actors from diverse backgrounds for a London convention, is being promoted by Red Banyan—a crisis PR firm with extensive historical links to the pro-Israel lobby.

Despite the IFC’s public claims of operating without foreign government or organizational influence, the leaked correspondence reveals that Neil Strauss, an account director at Red Banyan who leads the firm’s ‘Jewish and pro-Israel vertical,’ is actively publicizing the coalition. Strauss, formerly communications director for the Republican Jewish Coalition, has extensive experience in pro-Israel political campaigns according to his professional profile.

The email promotion offers media interviews with two IFC figures connected to Iran’s monarchist opposition: Mehrdad Marty Youssefiani, former strategic counselor to Reza Pahlavi (son of Iran’s former Shah), and Shahryar Ahy, described as an advocate for democratic transition in Iran. Notably, Pahlavi’s office recently distanced itself from Ahy, issuing a statement clarifying that he does not serve as an adviser.

IFC Executive Director Majid Zamani told Middle East Eye the organization had no prior knowledge of Strauss or Red Banyan and stated they do not represent the coalition in any capacity. ‘We cannot control or be held responsible for statements, communications, or promotional efforts made by third parties who are not affiliated with us,’ Zamani emphasized.

The revelation has sparked concern among Iranian diaspora observers. Jamal Abdi, president of the National Iranian American Council, commented: ‘The real story of the Iranian diaspora opposition is the role the Israel lobby is having in shaping it. The trauma and desire for change in Iran has been preyed on in a way that has turned the Iranian diaspora against itself.’

Red Banyan’s connections to AIPAC run deep. Chief Executive Evan Nierman worked at the pro-Israel lobby group for seven years, and the firm continues extensive collaboration with AIPAC, as confirmed by Jeremy Rider, AIPAC’s communications director, who described Red Banyan as ‘an external, yet essential, part of our communications team.’

The firm’s website prominently features its pro-Israel work, including rebranding an Israeli non-profit called CyberWell—an organization reported to have deep ties to Israeli government propaganda efforts and significant influence over social media content since the October 2023 Hamas-led attack.

Human rights organizations have expressed concern about the implications of these connections. Kristyan Benedict, Amnesty International UK’s crisis response manager, noted: ‘Genuine justice and human rights in Iran are not going to come from individuals and organisations aligned with the current Israeli government,’ adding that Israel was ‘committing genocide, apartheid and other international crimes daily.’

The development raises fundamental questions about foreign influence operations within diaspora opposition movements and the ethical boundaries of crisis public relations in international political contexts.