In the snow-covered mountains of Chongli, a remarkable transformation story unfolds through the eyes of Andrea Coatti, an Italian expatriate who has become an integral part of China’s winter sports revolution. The 41-year-old ski resort designer, known locally as Yibu (meaning “one step”), has witnessed firsthand the dramatic evolution of this once-sleepy Hebei province town into an international skiing destination.
Coatti’s journey began unexpectedly in 2006 when he answered his mentor’s call to help develop ski facilities in an unfamiliar Chinese town. Despite initial reservations upon arriving in the underdeveloped mountain community, the pristine landscapes and welcoming locals convinced him to stay. His vision was simple yet profound: create inclusive skiing environments accessible to all skill levels, from beginners to professionals.
The pivotal turning point emerged when Coatti partnered with Scottish enthusiast Simon Adams to establish Yibuparks, their terrain park design company. Their expertise eventually earned them the prestigious opportunity to contribute to the 2022 Beijing Winter Olympics, constructing and maintaining the Freestyle Big Air venue at Shougang. This Olympic credential propelled their small company onto the global stage, attracting numerous international and domestic projects.
Chongli’s metamorphosis extended far beyond ski slopes. Infrastructure developments revolutionized accessibility, with high-speed rail reducing the Beijing-Chongli journey from over four hours to under sixty minutes. This connectivity transformed the town into an international hub where foreign visitors now constitute 10-15% of tourists, according to local authorities.
The most significant change Coatti observes is the generational shift in participation. Unlike two decades ago when children were absent from the slopes, Chongli now teems with young enthusiasts. The 2022 Winter Olympics catalyzed this growth, multiplying winter camps and introducing free skiing programs for local children. This development has nurtured emerging talents like 11-year-old Chen Songyu, who recently claimed victory at New Zealand’s LAAX Open U11 snowboard competition.
Having established permanent roots in Chongli with property ownership and deep community connections, Coatti reflects on his circular journey: “The first half of my life was in Italy, the second half in Chongli. I’m basically a local now.” His expertise has come full circle as he currently applies two decades of Chinese experience to help prepare slopes for the Milan-Cortina 2026 Winter Games in his native Italian Alps.
Through his philosophy of taking things “one step at a time,” Coatti has bridged continents and cultures, leaving an enduring legacy in the snow that connects mountain communities across hemispheres.