China’s network of science and technology museums experienced unprecedented popularity during the recent Spring Festival holiday, recording a remarkable 3.5 million visits across the nine-day celebration period. The China Science and Technology Museum (CSTM) in Beijing reported these figures on Monday, highlighting how these institutions successfully merged educational content with cultural festivities to create engaging experiences for visitors of all ages.
The flagship Beijing facility alone attracted over 200,000 visitors with its special Year of the Horse themed exhibitions. Nationwide, regional science museums developed customized programming that blended traditional Chinese zodiac symbolism, intangible cultural heritage elements, and interactive technology demonstrations. These carefully crafted experiences allowed families to explore scientific concepts while simultaneously participating in Lunar New Year traditions.
According to CSTM officials, the institution will continue to pioneer innovative approaches to science communication throughout 2026. This strategic direction aims to enhance public engagement with scientific concepts and support China’s broader objectives of achieving greater self-reliance in science and technology through improved science literacy among the population. The successful holiday programming demonstrates how cultural institutions can effectively combine entertainment with education to stimulate public interest in scientific fields.