In response to the UAE’s newly implemented volumetric sugar tax system, Aster Clinics UAE has launched a comprehensive public health campaign titled ‘Sweet Surprise by Aster’ alongside the establishment of its Diabetes 360 Care Clinic in Al Qusais. The initiative represents a strategic alignment with national efforts to combat rising diabetes and obesity rates through enhanced public education and early screening programs.
The volumetric taxation approach, effective since January 1, 2026, replaces the previous flat excise duty with a tiered system that imposes levies based on sugar content per 100ml in beverages. This policy shift creates financial incentives for both manufacturers and consumers to prioritize lower-sugar alternatives amid concerning health statistics: approximately one in three UAE adults currently live with diabetes or prediabetes, while 27.3% exceed recommended sugar consumption guidelines.
Aster’s program operates within the framework of Dubai’s 10X initiative, championing a future-ready healthcare model that emphasizes early detection and prevention. The Diabetes 360 Care Clinic employs data analytics and artificial intelligence to identify potential health risks before symptoms manifest, marking a significant shift from reactive treatment to proactive health management.
The campaign specifically addresses the challenge of hidden sugar consumption, with research indicating that over a quarter of UAE adults regularly consume sugar-sweetened beverages. This exceeds World Health Organization recommendations that free sugars should constitute less than 10% of total daily energy intake, approximately 25-50 grams for adults.
Through community engagement and educational outreach, Aster aims to transform public awareness into tangible action, encouraging behavioral changes that support long-term health outcomes and sustainable wellness practices across the Emirates.