In an innovative fusion of technology and cultural celebration, China’s Hainan province has unveiled an artificial intelligence pony as its new “Chief Experience Officer” to mark the arrival of the Year of the Horse. This digital ambassador represents a cutting-edge approach to tourism promotion during the significant Lunar New Year period.
The AI equine character embodies the energetic spirit traditionally associated with the horse in Chinese zodiac symbolism, conveying wishes for success and vitality throughout the coming year. The technological initiative serves as an invitation for global visitors to explore Hainan’s diverse opportunities, described in promotional materials as being ‘as vast as the ocean.’
Accompanying the announcement is an interactive video component that showcases the AI pony’s virtual tour across China’s famous landmarks, creating a personalized connection by highlighting recognizable sites from various hometowns. This digital engagement strategy demonstrates how regional tourism boards are incorporating advanced technology into cultural marketing campaigns.
The launch coincides with numerous festive activities across China, including spectacular natural displays like blooming ancient trees in Shaanxi and vibrant cherry blossom fields in Fuzhou. Traditional craftsmanship experiences, such as hands-on Terracotta Warrior workshops in Xi’an, and innovative concepts like train-themed pet restaurants in Changchun offering special New Year’s Eve meals, further enrich the seasonal celebrations.
This technological initiative reflects China’s broader integration of AI solutions into cultural promotion and tourism development, showcasing how digital innovation can enhance traditional celebrations while reaching global audiences.