Sydney’s city center has become the stage for a groundbreaking cultural fusion where ancient Chinese traditions meet advanced digital technology. The newly launched immersive exhibition at DigiPark transports visitors into the heart of Chinese cultural landscapes through a spectacular 180-degree curved high-definition screen and enveloping surround sound systems.
At the core of the experience lies the Orbital Cinema, where audiences find themselves virtually immersed in traditional Chinese scenery. The digital journey begins with clouds parting to reveal majestic green mountains and flowing streams reminiscent of classical Chinese paintings. As the visual narrative progresses, viewers appear to drift through mist toward traditional architectural structures before witnessing the magical ascent of Kongming lanterns against a night sky, culminating with the majestic flight of a Chinese dragon across the digital canvas.
This technological marvel represents the Southern Hemisphere debut of an immersive cultural concept that originated in China and has previously captivated audiences across Southeast Asia, including Malaysia, the Philippines, and Thailand.
University of Technology Sydney quantum physicist Associate Professor Chris Ferrie expressed astonishment at the seamless integration of technology and cultural storytelling. ‘The technology becomes invisible, creating a truly immersive experience that’s both impressive and somewhat intimidating—we’re literally standing on screens, which challenges our conventional relationship with digital displays,’ he remarked.
Professor Ferrie emphasized the significance of introducing Australian audiences to Chinese cultural traditions through such innovative mediums, noting that ‘Chinese culture’s extensive historical tradition presents exciting and fascinating learning opportunities, particularly in multicultural Australia.’
The exhibition’s economic and cultural significance was highlighted by Sydney Councilor Adam Worling during the January 28 opening ceremony. He characterized the installation as ‘a unique addition to Sydney’s attractions that enhances the city’s cultural and entertainment offerings while supporting economic growth and creative employment opportunities.’
Councilor Worling, who was born in the Year of the Horse, additionally expressed enthusiasm for participating in upcoming Chinese Spring Festival celebrations during the Fire Horse year.
The launch coincides with promising market projections for Australia’s immersive technology sector. According to Grand View Research’s Australia Immersive Technology Market Size & Outlook report, the industry generated approximately $537 million in revenue during 2024, with projections indicating potential growth to over $2.65 billion by 2030, representing a compound annual growth rate of 31.6% from 2025 onward.