In an unprecedented move highlighting the cultural phenomenon of K-pop, Mexican President Claudia Sheinbaum has personally intervened following the instantaneous sell-out of BTS’s upcoming concert dates in Mexico City. The massive ticket demand—with nearly one million fans competing for just 150,000 seats—prompted the president to appeal directly to South Korean leadership for increased cultural exchanges.
The frenzy began when tickets for the three May performances vanished within minutes of going on sale last weekend, leaving hundreds of thousands of disappointed fans. This overwhelming response demonstrates Mexico’s deepening fascination with South Korean culture, which has expanded dramatically from television dramas and cuisine to dominate the music scene through K-pop’s global influence.
President Sheinbaum revealed she formally requested South Korean President Lee Jae Myung to facilitate more frequent visits by the “acclaimed K-pop artists” to accommodate Mexico’s enormous fanbase. Additionally, her administration approached event promoter Ocesa regarding potential additional shows, though organizers indicated no possibilities for expanding the current schedule.
The Mexican government’s engagement with BTS isn’t new—Economy Secretary Marcelo Ebrard, a self-professed fan, previously welcomed band member Jin via TikTok video when the tour was first announced. This official enthusiasm reflects strategic efforts to capitalize on the economic and cultural benefits of Korea’s entertainment exports.
BTS will launch their global comeback tour in April, marking their return after a four-year hiatus during which all members completed mandatory military service. The group’s label announced a new album for March preceding what promises to be one of the year’s most extensive concert tours, spanning 34 cities worldwide.