BMW Group Middle East has concluded 2025 with exceptional financial results, demonstrating sustained growth across its BMW, MINI, and BMW Motorrad divisions. Building upon the remarkable achievements of 2024, the regional market has solidified its position as a crucial growth hub for the German automaker, driven by robust consumer demand for innovative and high-performance vehicles.
The BMW brand recorded a substantial 10% year-on-year sales increase, while the luxury 7 Series maintained its upward trajectory with a 1.3% growth. The performance segment achieved unprecedented success, with BMW M High Performance vehicles experiencing an extraordinary 38% sales surge—an all-time regional record attributed to expanding product offerings and growing customer enthusiasm.
MINI brand sales reached historic heights in the Middle East with a 16% increase, propelled by strong demand for John Cooper Works models and rising popularity of battery electric vehicles. Corporate Sales for BMW and MINI achieved their highest-ever performance with a remarkable 28% year-year growth, reflecting strengthened collaboration between BMW Group Middle East and its regional importer partners.
The fourth quarter of 2025 witnessed significant momentum for electrified vehicles, establishing a solid foundation for 2026. The anticipated introduction of the ‘Neue Klasse’ BMW iX3 later in 2026 is expected to mark a transformative phase in BMW’s electric vehicle strategy for the region.
Beyond vehicle sales, Customer Support Services grew by 8.2% compared to 2024, demonstrating sustained customer confidence in BMW’s authorized service network. The Group has enhanced ownership experiences through innovative initiatives including the ConnectedDrive platform, BMW and MINI Proactive Care, and the ‘Relax. We Care’ program.
BMW Motorrad delivered its highest-ever recorded sales in the Middle East, achieving a 9% increase in private customer sales and strengthening its position in the premium motorcycle segment.
This outstanding performance is supported by the ongoing transformation of BMW Group Middle East’s Retail Network through the ‘Retail.Next’ initiative—a customer-centric concept creating open, flexible environments that deliver engaging customer experiences. Throughout 2025, several Retail.Next facilities were inaugurated across the region, combining state-of-the-art infrastructure with regional character while serving as hubs for developing local talent.
Karim-Christian Haririan, Managing Director of BMW Group Middle East, attributed the success to strategic vision, portfolio breadth, and invaluable partnerships with importer networks. Looking toward 2026, the Group remains focused on luxury, high-performance, and electrified vehicles while planning further regional expansion, including entry into the Syrian market with official importer details to be announced subsequently.