DUBAI – Fragrance World, the international scent conglomerate, has achieved an extraordinary global footprint by establishing distribution networks across more than 150 countries worldwide. The landmark achievement was commemorated with a spectacular celebration at Expo City Dubai, attended by thousands of international partners and dignitaries.
The company’s remarkable journey traces back to 1988 when visionary entrepreneur Poland Moosa founded Al Ghuroob in Dubai, laying the groundwork for what would become a fragrance industry powerhouse. The official establishment of Fragrance World in 2004 marked the beginning of an unprecedented expansion story that has transformed the Middle Eastern enterprise into a global phenomenon.
Headquartered in Dubai, the corporation operates a cutting-edge manufacturing facility employing thousands of workers who produce hundreds of thousands of fragrance units daily. Their diverse portfolio includes successful brands like French Avenue (launched 2012) and the recently introduced Street Origins collection, catering to varied international market preferences.
The celebratory event featured an awe-inspiring drone display that illuminated the Dubai skyline with a commemorative logo digitally authenticated by Founder Moosa. Distinguished attendees included CEO P V Salam, Joint CEO P V Safeer, Labeeb, and legendary film personality Mammootty, alongside global distributors and business leaders.
Key highlights included the premiere of ‘Kunjon,’ an ambitious docu-fiction film directed by Jeevan Jose that chronicles the brand’s entrepreneurial odyssey across multiple countries with a cast exceeding 200 performers. The celebration also showcased the unveiling of ‘Fragrance of Legacy,’ a biographical work by Sebin Poulose documenting the brand’s evolution and its founder’s visionary leadership.
The corporation honored its pioneering international partners who facilitated early global expansion, recognizing contributors from Poland, Bulgaria, Russia, and Azerbaijan. A symbolic parade involving over 1,000 factory employees demonstrated the organization’s operational strength and collective unity. The company further demonstrated its commitment to workforce appreciation by distributing gifts exceeding Dh3 million to staff members and recognizing employees with 10-30 years of service.
This milestone positions Fragrance World among the most extensively distributed fragrance manufacturers globally, representing a significant case study in Middle Eastern brand globalization and entrepreneurial success.