In an unprecedented display of corporate gratitude, UAE healthcare giant Burjeel Holdings orchestrated a stunning surprise for its frontline staff during a company-wide town hall at Etihad Arena. Chairman and CEO Dr. Shamsheer Vayalil transformed what began as a routine leadership address into an emotionally charged event by announcing a Dh15 million recognition fund dedicated to the organization’s healthcare workforce.
The gathering, one of the largest CEO-led employee assemblies in UAE history, brought together over 8,500 clinical professionals, nurses, allied health specialists, and support team members from across the organization. Midway through Dr. Vayalil’s presentation, employees throughout the arena began receiving simultaneous SMS notifications confirming their inclusion in the newly launched BurjeelProud recognition initiative.
As mobile devices illuminated throughout the venue, the announcement triggered extended applause and visible emotional responses from attendees. ‘This is not a reward for a department. This is not tied to conditions. This is not because you asked. This is because you are the people on the ground,’ Dr. Vayalil emphasized to the assembled staff.
The initiative’s initial phase will benefit approximately 10,000 frontline employees, representing nearly 85% of Burjeel’s nursing, patient care, operations, and support personnel. Financial recognition amounts are projected to range between half a month to one full month of base salary, varying according to role and category specifications.
Reflecting on corporate responsibility, Dr. Vayalil noted, ‘This country provided us with growth opportunities. When a nation extends such opportunities, we carry the responsibility to reciprocate through concrete actions.’
The event also featured updates on Burjeel’s 2030 vision for Burjeel Medical City in Mohammed Bin Zayed City. The expansion strategy aims to transcend conventional hospital models by integrating advanced clinical care with research initiatives, medical education programs, rehabilitation services, and patient-centered living environments.