DUBAI – Kiara Jewellery, the Dubai-based fine jewellery brand, has embarked on its first international expansion with the inauguration of a new boutique at the JA Manafaru Island Resort & Spa in the Maldives. The store, which celebrated its grand opening on December 28, 2025, represents the brand’s tenth location and its inaugural venture beyond the United Arab Emirates.
Founded just four years ago by the mother-daughter partnership of Sonal Panday and Ada Panday, Kiara has experienced remarkable growth from a single showroom to a network of nine establishments across Dubai. The brand has cultivated a loyal clientele of over 20,000 customers in the UAE through its distinctive philosophy of creating timeless pieces designed to commemorate personal milestones rather than follow transient fashion trends.
The selection of the Maldives for their international debut was strategically deliberate, aligning with the brand’s core values. JA Manafaru, a five-star island resort renowned for offering privacy and sophisticated luxury, attracts an international demographic seeking exclusive, slower-paced experiences. This environment perfectly complements Kiara’s vision of jewellery as enduring pieces to be worn and cherished indefinitely, not merely collected.
The founders emphasized that their expansion decision was influenced more by the symbolic resonance of the destination than mere commercial strategy. The Maldives, with its associations of radiant light and serene tranquility, mirrors the very essence of the brand’s identity—’Kiara’ translates to ‘light’ from its Sanskrit origins.
“This is just the beginning of an exciting journey,” stated founders Sonal and Ada Panday during the opening ceremony. This measured expansion introduces Kiara to a global audience while maintaining the intimate scale and design sensibility that has characterized its successful growth in the UAE market.