Nestled in the mountainous terrain of Southwest China’s Guizhou province, Qinglong County has transformed into an unexpected hub for motorsport enthusiasts through its innovative Village Gran Turismo event. The recently held competition attracted participants and spectators from across the nation to this previously obscure region, showcasing how niche sporting events can drive regional development.
According to Yan Jiao, Deputy Director of Qinglong’s Publicity Department, the initiative aims to ‘create a platform that enables automotive culture enthusiasts from throughout the country to express themselves freely within a safety-conscious environment.’ This strategic approach balances sporting excitement with responsible event management.
The county’s connection with motor racing runs deeper than many realize. Local media reports indicate Qinglong has maintained a motorsport tradition for over two decades, centered around its challenging 24-Zig hill climb course renowned for dramatic hairpin turns. The regularity of these events has established a stable sporting culture that continues to gain momentum annually.
What distinguishes Qinglong’s approach is the seamless integration of high-adrenaline competition with rural tourism development. The Village Gran Turismo represents more than just a racing event—it serves as an economic catalyst that introduces visitors to the county’s unique landscape and cultural offerings. This model demonstrates how specialized sporting events can effectively promote regional identity while stimulating local business opportunities.
The successful execution of these events highlights how traditionally urban-focused motorsport competitions can find innovative expression in rural settings, creating new possibilities for economic development through sports tourism in China’s less-developed regions.