UMM AL QUWAIN – Citi Developers has unveiled AMRA, a groundbreaking integrative wellness resort project positioned as the world’s first of its kind. Located within a rare Blue Carbon lagoon environment in Umm Al Quwain, this development represents a significant pivot for the developer from premium residential projects to holistic wellness hospitality.
The resort spans three towers featuring 820 fully serviced residences specifically designed to promote mindful living and longevity. Unlike temporary wellness retreats, AMRA is conceived as a permanent lifestyle destination where every architectural and operational element intentionally incorporates wellness principles. The design leverages the neuroscience-backed ‘Blue Mind’ concept, utilizing uninterrupted sea views, water-centric architecture, and biophilic elements to foster mental clarity and human connection.
CEO Zoraiz Malik announced the project marks the company’s strategic expansion into the resorts sector, stating: “AMRA represents our evolution from building homes to building holistic lifestyles. This project will serve as the foundation for AMRA Resorts as a standalone global brand.”
The development partners include internationally recognized design firms 1508 London and Trush Design, alongside hospitality operators Valor Hospitality, Blue Coral Concept, and Eden Art Gallery. Amenities will encompass cryotherapy chambers, hydrotherapy pools, meditation decks, multiple wellness pavilions, and nutrient-focused dining concepts emphasizing organic, sustainably sourced cuisine.
Adding celebrity endorsement, actor couple Ed Westwick and Amy Jackson have both invested in the project and front its global campaign. Jackson described the resort as “incredibly grounding,” while Westwick emphasized its “intentionality behind every detail.”
From an investment perspective, AMRA offers a 70/30 payment plan with three years post-handover flexibility. The project is scheduled for completion in Q4 2028, with the development positioned as both a lifestyle destination and long-term financial opportunity.