In a significant cross-continental business development, Hong Kong’s Almad Group and its subsidiary K11 by AC have forged a strategic alliance with Dubai’s prominent Wafi Group. The partnership, formalized on December 11, 2025, establishes a new joint venture named Wafi Anime 11 that will introduce Hong Kong’s innovative cultural retail model to the United Arab Emirates.
The collaboration represents a strategic market expansion that will provide Chinese consumer brands with direct access to the Middle Eastern market while catering specifically to the region’s Generation Z and Alpha demographics. The venture will focus on anime retail, entertainment experiences, and curated cultural exhibitions that blend Eastern and Western influences.
This expansion is strategically timed alongside growing tourism connections between China and Dubai. Official data from Dubai’s Department of Economy and Tourism indicates a substantial 31 percent year-on-year increase in Chinese visitors, reaching 824,000 tourists in 2024.
Sheikh Mana bin Khalifa Al Maktoum, Founder and Chairman of Wafi Group, emphasized the partnership’s broader significance: “Our collaboration will not only enhance Wafi City’s offerings but also fortify the cultural and commercial bridge between the Middle East and China.”
Adrian Cheng, Founder and Executive Chairman of K11 by AC, highlighted Hong Kong’s unique positioning: “Our expertise lies in connecting Eastern and Western markets. We’re confident that the Chinese consumer brands, premium IP innovations, and immersive experiences we introduce will resonate strongly with the region’s rapidly evolving retail landscape and youthful population.”
The partnership will launch a series of themed exhibitions starting in 2026, featuring anime, e-sports, and K-Pop elements, addressing the Middle East’s growing demand for youth-oriented cultural experiences.