Arsenal Football Club and Sobha Realty have marked the second anniversary of their groundbreaking partnership, showcasing a shared dedication to excellence in sports and beyond. Since their collaboration began in 2023, Sobha Realty has secured naming rights for the Sobha Realty Training Centre at London Colney and branding on Arsenal’s training kits. Over the past two years, the partnership has driven significant upgrades to the facility, including enhanced restaurant and dressing room spaces, a dedicated building for the women’s first team, a refurbished media centre, and new sauna and steam amenities. These improvements aim to foster an optimal environment for player preparation and recovery. The collaboration also birthed ‘The Art of Detail,’ a four-part series that delves into the meticulous work behind the scenes at the training centre, reflecting the partners’ shared values of precision, innovation, and continuous improvement. Ashish Parakh, Group Chief Sales & Marketing Officer at Sobha Realty, hailed the partnership as a ‘powerful synergy’ that transcends sports and real estate, emphasizing their commitment to creating spaces where talent flourishes. Juliet Slot, Arsenal’s Chief Commercial Officer, praised Sobha Realty’s role in supporting the club’s ambitions, expressing excitement for future achievements. As the partnership enters its third year, both parties aim to maintain the Sobha Realty Training Centre as a global benchmark for high-performance facilities while strengthening ties between football and luxury real estate.