The 2025-2026 winter tourism season officially commenced on Saturday in Arxan, located in the Hinggan League of Inner Mongolia Autonomous Region. This event marks the beginning of a six-month celebration, highlighted by the 20th Arxan Ice and Snow Festival. The festival’s launch followed a winter tourism news conference held in the city on Friday, where five key winter activities were unveiled. The centerpiece of these activities is a ‘1+6’ model of winter routes, which combines snow-based activities with the city’s renowned hot springs. Despite its small population of just 30,000 residents, Arxan has emerged as a remarkable tourism success. Official statistics reveal that from January to October, the city welcomed over 6.14 million tourists, generating a revenue of 7.68 billion yuan ($1 billion). This figure equates to hosting more than 200 times its population, underscoring the city’s growing appeal as a winter destination.