In a renovated warehouse lab in Belém, Brazil, machines are processing exotic fruits like cupuaçu, taperebá, and bacaba, which could soon join açaí as the next global superfoods. These fruits, rich in antioxidants, fiber, and fatty acids, are part of Brazil’s ambitious plan to combat climate change, protect biodiversity, and alleviate regional poverty. The initiative aligns with the country’s hosting of the COP30 UN climate talks, emphasizing sustainable economic growth through the Amazon’s natural resources. Max Petrucci, founder of Mahta, a company specializing in Amazonian superfoods, highlights the dual benefits of these products: nutritional value and environmental sustainability. Mahta pays fair prices to farmers practicing sustainable agriculture, ensuring ethical sourcing. While scientific research on superfoods remains limited, Amazonian fruits are widely recognized for their health benefits. Companies like Mahta are freeze-drying these fruits into powders to preserve nutritional value and reduce transportation costs, a strategy that keeps economic value within Brazil. The Belém Bioeconomy Park supports small businesses in testing innovative preservation methods, tapping into the Amazon’s vast, untapped potential. The Amazon rainforest, spanning 6 million square kilometers, has long been a source of natural wealth but has suffered from deforestation for timber, cattle, and soy production. President Luiz Inácio Lula da Silva has pledged to halve deforestation by 2030, with recent rates hitting an 11-year low. Brazil’s bioeconomy strategy focuses on sustainable resource use, preserving nature while developing valuable products like fuels, pharmaceuticals, and foods. Sarah Sampaio, who runs a coffee company in the Apui region, exemplifies this approach by integrating coffee cultivation with native Amazonian trees, promoting agroforestry. Her efforts have earned her coffee national recognition, showcasing the potential of sustainable practices. Açaí, already a global health food sensation, remains a benchmark for Amazonian superfoods, with its high antioxidant content and popularity in Europe and the US. However, scaling up production poses challenges, as industrial plantations could replicate the environmental issues they aim to solve. The bioeconomy concept, central to the UN climate talks, offers a pathway to reduce fossil fuel dependency, though it requires careful regulation to avoid unintended consequences like deforestation or land exploitation. As Brazil pushes for a four-fold increase in biofuel use by 2035, experts like Ana Yang of Chatham House stress the importance of safeguards to ensure bio-based transitions are truly sustainable.