The United Arab Emirates (UAE) is witnessing a transformative shift in its creator economy, with content creators increasingly adopting entrepreneurial roles. A recent report by Visa, unveiled at Web Summit 2025, highlights this evolution, revealing that about one-third of UAE creators have launched new ventures following their content success. This underscores a robust entrepreneurial mindset within the region. The report, titled ‘Monetized: 2025 Creator Report,’ conducted in collaboration with Morning Consult, surveyed over 1,000 TikTok creators across five regions, including the UAE. It emphasizes a global trend where creators are transitioning from influencers to small business owners, driving commerce and community engagement. In the UAE, this trend is particularly pronounced, with most creators expressing confidence in the sector’s long-term viability and having clear plans for future expansion. Despite their ambitions, many UAE creators face financial challenges, relying on personal funds and credit cards to finance their work. Over 35% use secondary personal accounts to separate expenses, indicating a lack of dedicated business banking tools tailored for creators. Payment delays also remain a significant issue, with 42% receiving payments within a week, but late settlements often disrupting cash flow. Interestingly, UAE creators exhibit one of the highest levels of financial confidence globally, with 61% expressing optimism about managing their finances. However, their strong interest in financial education suggests a gap in specialized training that could help creators scale effectively. To address these challenges, Visa announced a pilot program in partnership with Karat Financial, a fintech firm specializing in creator-focused banking solutions. Initially launching in the US, the program aims to provide creators with credit cards and business banking services designed around their unique revenue models. Features under consideration include automated payment tracking, invoice reminders, and fraud-prevention tools. While the pilot will start in the US, Visa plans to gauge regional interest and expand to other markets, potentially including the UAE, by FY27. This move builds on Visa’s 2024 commitment to recognize creators as small businesses and provide them with the same financial tools available to traditional enterprises. The UAE’s creator economy is poised for significant growth, driven by high digital adoption, strong entrepreneurial spirit, and increasing brand collaborations. However, unlocking its full potential will require tailored financial solutions, faster payment systems, and educational resources that empower creators to manage their businesses with confidence. Visa’s latest initiatives—and its research-driven approach—signal a broader industry shift: the creator economy is no longer a niche; it’s a cornerstone of modern commerce. For UAE creators, the next chapter could be defined by how quickly financial ecosystems adapt to their needs.