Deode, a global technology manufacturer with production facilities in Spain, China, and Mexico, is set to introduce its innovative ‘Free for Life’ smartphones in the UAE under the brand de.free. This initiative aims to redefine digital connectivity by offering lifetime access to calls, internet, and apps without the need for SIM cards, top-ups, or contracts. The company plans to integrate local telecom connectivity into its proprietary hardware, ensuring seamless user experience.
Led by Filipe Camejo, CEO of Deode Global, the executive team will participate in the igKnightED’25 event this November as the Innovation Partner. They will engage with investors, regulators, distributors, and telecom operators to discuss partnerships and secure regulatory approvals. Deode’s disruptive ODM+ business model combines in-house manufacturing with software innovation, offering integrated products that merge hardware, connectivity, and digital ecosystems.
The de.free devices will come preloaded with social media apps, mobile wallets, and remittance solutions, catering to the UAE’s large working-class and expatriate population. Retail prices are expected to range between €125–€250, targeting mass affordability while maintaining premium build quality and user experience.
Daniel Poveda, chairman of Deode Global, stated, ‘Our goal is to eliminate financial and structural barriers to communication. The UAE represents an ideal hub for innovation — a nation that embraces technology and inclusion. By partnering with local telecoms, fintechs, and retail networks, we aim to deliver sustainable, accessible connectivity to millions.’
Deode, valued at €337 million, operates across Europe, Asia, and Latin America, offering a comprehensive range of consumer technology products, including tablets, kids’ smart tables, and AI-powered devices.