Amazon.com has announced the expansion of its low-cost e-commerce platform, Amazon Bazaar, to 14 additional markets, including the Philippines, Taiwan, and Hong Kong. This move intensifies its competition with Chinese rivals Shein and Temu in the global race to dominate the ultra-cheap goods market, offering products like $10 dresses and $5 accessories. The standalone Amazon Bazaar app, which mirrors the budget-friendly Amazon Haul section, will deliver a majority of products priced under $10, with some items as low as $2, to these new markets. Since its launch in Mexico last year, Amazon Bazaar has expanded to Saudi Arabia and the United Arab Emirates. Analysts view this expansion as a strategic step in Amazon’s international growth, aiming to scale up profitability while delighting consumers. Despite the challenges posed by U.S. import tariffs under the Trump administration, Amazon reported a 10% increase in third-quarter international revenue, reaching $40.9 billion. The company’s global fulfillment centers and service partners ensure efficient delivery of Amazon Bazaar products. Meanwhile, Shein and Temu continue their aggressive global expansion, operating in over 160 and 70 countries, respectively, despite setbacks from U.S. trade policies.
Amazon Bazaar expands to 14 new markets, including Philippines, Taiwan, Hong Kong
