In 2024, Xinjiang, China’s northwestern region, witnessed a remarkable surge in tourism, welcoming over 300 million visitors—more than double the figure recorded in 2018. This influx comes despite the region’s controversial past, marked by allegations of human rights abuses and cultural suppression. The Chinese government has invested heavily in infrastructure and promotional campaigns, rebranding Xinjiang as a must-visit destination for both domestic and international tourists.
300 million tourists just visited China’s stunning Xinjiang region. There’s a side they didn’t see
