Zhangjiajie, a UNESCO World Heritage Site in Hunan Province, China, has become a symbol of cultural connection between China and South Korea. Known for its stunning sandstone pillars and peaks, the Wulingyuan Scenic Area has captivated South Korean tourists, with over 340,000 visitors from South Korea in 2024 alone—a 21% increase from the previous year. The city’s unique appeal was further amplified by a popular South Korean drama, ‘When Life Gives You Tangerines,’ which featured a heartfelt promise to visit Zhangjiajie, sparking widespread interest on social media. To cater to this growing demographic, Zhangjiajie has introduced tailored services, including Korean restaurants and language training for local staff. The city’s efforts to attract young travelers include collaborations with influencers and enhanced online marketing. Beyond tourism, Zhangjiajie and Hadong County in South Korea have maintained a sister-city relationship since 2006, fostering cultural exchanges and mutual understanding. A recent exchange program saw a South Korean civil servant, Choi Sin-young, spend six months in Zhangjiajie, deepening her appreciation for Chinese culture and strengthening bilateral ties. The city’s commitment to fostering international friendships was highlighted by Chinese Foreign Minister Wang Yi, who praised a local bus driver’s heroic act in saving South Korean tourists as a testament to the enduring bond between the two nations.