In a groundbreaking moment for the global music industry, RM, the leader of the internationally acclaimed K-pop group BTS, became the first K-pop artist to deliver a keynote speech at the Asia-Pacific Economic Cooperation (APEC) CEO Summit. The event, held in Gyeongju, South Korea, on October 29, 2025, marked a significant milestone in the cultural influence of K-pop. RM, whose real name is Kim Namjoon, addressed the summit as a creator and artist, emphasizing the power of music to transcend cultural and linguistic barriers. He recounted BTS’s journey from their humble beginnings in South Korea to becoming a global phenomenon, despite initial skepticism about their non-English music. RM also highlighted the role of their dedicated fanbase, known as the ARMY, in their success. He urged world leaders at APEC to support creators globally by providing financial backing and opportunities to nurture their talents. This year’s APEC forum, hosted by South Korea, saw the participation of prominent leaders, including South Korean President Lee Jae Myung and US President Donald Trump. RM’s speech underscored the growing recognition of the cultural industry as a key agenda in global economic discussions.
Watch: BTS’ RM becomes first K-pop artist to deliver keynote speech at APEC CEO Summit
