Lynk & Co, the European premium mobility brand, has redefined the traditional car showroom experience with its debut in Sharjah, UAE. In collaboration with Galadari Brothers, the brand unveiled its first UAE showroom on October 12, 2025, marking a significant milestone in the future of mobility, lifestyle, and community. The event was more than a launch; it was a bold statement about the evolution of automotive retail.
The Sharjah showroom is a fusion of Scandinavian minimalism, urban culture, and cutting-edge technology, creating an atmosphere akin to a social club rather than a conventional car dealership. The opening ceremony, led by Ibrahim Abdullatif Ibrahim Galadari, Group Chief Investment Officer and Director at Galadari Brothers, alongside Lynk & Co leadership, attracted a diverse crowd of media, industry insiders, and guests. The evening featured live DJ performances, signature mocktails, and an immersive exploration of the showroom’s sleek interiors, digital gaming zones, and curated lifestyle corners.
Lynk & Co’s models, including the flagship 09 SUV, were showcased in a boutique lounge setting, emphasizing the brand’s commitment to blending mobility with culture. Rooted in Scandinavian design, safety, and innovation, Lynk & Co combines Volvo-engineered powertrains, advanced driving technologies, and precision craftsmanship, setting a new benchmark in the UAE automotive market.
Since its inception in 2016 under Geely Holding Group, Lynk & Co has aimed to redefine mobility for a new generation of connected, urban drivers. Its vision, ‘Changing Mobility Forever,’ focuses on open, connected mobility, integrating technology, design, and community. All models are designed and engineered in Sweden, with safety at their core, powered by Volvo’s acclaimed Drive-E engines.
The Sharjah showroom reflects Lynk & Co’s disruptive approach to automotive retail, emphasizing exploration and engagement over traditional sales tactics. The brand plans to expand its presence with a flagship club showroom on Sheikh Zayed Road in Dubai, further reinforcing its commitment to fostering open, connected communities.
Ibrahim Abdullatif Ibrahim Galadari remarked, ‘Lynk & Co is more than a car brand; it’s a lifestyle. The Sharjah opening represents the start of a cultural shift, where technology, design, and experience come together to define the future of mobility in the UAE.’
The launch signifies Lynk & Co’s entry into the UAE market and introduces a global collective of drivers, dreamers, and disruptors who envision mobility in a new light. In a world that doesn’t need just another car brand, Lynk & Co offers a fresh perspective on how we move.