Piyush Pandey, the legendary figure in Indian advertising, passed away on Thursday after a severe infection. Though not a household name himself, Pandey’s creative genius left an indelible mark on the Indian advertising landscape. His campaigns, spanning over two decades, have become cultural touchstones, resonating deeply with audiences across generations. From iconic jingles to powerful political slogans, Pandey’s work transcended mere marketing, embedding itself into the fabric of Indian society. Here’s a look at six of his most unforgettable campaigns that reshaped Indian advertising: 1. **’Do boond zindagi ke’ — Polio Campaign**: This early ’90s initiative, featuring Bollywood stars like Amitabh Bachchan and Aishwarya Rai, played a pivotal role in promoting polio vaccination nationwide. 2. **’Fevicol ka jod’ — Fevicol**: Known for its humorous and memorable ads, this campaign turned Fevicol into a household name, with one ad showcasing a sofa passed down through generations. 3. **’Vicks ki goli lo, khich khich door karo’ — Vicks**: This enduring campaign for Vicks cough drops remains a staple in Indian advertising, thanks to Pandey’s creative vision. 4. **’Har ghar kuch kehta hai’ — Asian Paints**: This campaign celebrated the stories behind every home, making Asian Paints synonymous with emotional connections. 5. **’Wherever you go, our network follows’ — Hutch/Vodafone**: Featuring a loyal pug following a boy, this ad symbolized the reliability of the network in a heartwarming way. 6. **’Ab ki baar, Modi sarkaar’ — BJP Election Campaign**: This slogan, which became a rallying cry during the 2014 elections, even caught the attention of former U.S. President Donald Trump. Pandey’s legacy is a testament to the power of storytelling in advertising, proving that creativity can leave a lasting impact far beyond its commercial intent.